The future of retail trade

The current newsletter of markt in GRÜN is also about the topic: Digitalisation changes the retail trade, resulting in supposed consequences and changes. The IFH has dealt with the different effects of digitalisation in the retail sector and has compiled six key trends or solutions. For example, as successful trading concepts of the future, strong brands with a profile in the channel-wide competition or even lasting customer loyalty systems will be mentioned. You can find out more about how this can be seen in detail on our special area “Beacons” during the gardiente from 9th – 11th July 2017. We present you best practice examples, that focus e. g. on Multichannel, 360 degree marketing and individual customer loyalty measures.